How To Get Traction For Your Crowdfunding Campaign Joel Andren Pitching, PR 1 Comment This is a guest post from startup veteran and Ambi Climate CMO Martin Kessler. Ambi Climate is an internet of things of device that makes your...
How to prepare for a media interview Jeremy Public Relations Okay, so you’re a startup founder or a company executive and you have your first interview with the press. Now what? You feel the butterflies in...
Welcome Boomer! Joel Andren PR When Jeremy Baier was a tow-headed kid in a Wisconsin kindergarten he quickly acquired the nickname "Boomer" because his head-down, hard charging...
Who to Pitch at TechCrunch Paul Denya Pitching Figuring out who to pitch at TechCrunch is an excellent goal to have. It's much more effective to do a bit of research on an individual reporter than...
Why pay for performance PR is a bad idea Joel Andren Public Relations Startups sometimes request a pay for performance arrangement instead of our standard subscription fees. Startup PR agencies have even come out in...
Using Prices Changes to Your PR Advantage – Lessons from Netflix Jeremy PR In April of 2014, Netflix made the daring but necessary choice to increase subscription fees for new members. A combination of stagnant membership...
What You Can Learn from LeBron James (Other Than How to Dunk) Jeremy PR Sports fans cringe when they remember the unmitigated press fiasco that was “The Decision” in 2010. LeBron James, the most influential...
Choosing an Angle for Your Story Joel Andren Pitching, Public Relations, Story types Your first thought when you wake up is about your company. Your last thought before you fall asleep is about your company. This is what you eat,...
YC Interview Quizzer Paul Denya Dev, PR If you applied for YCombinator and got an interview, congratulations! You might have seen this list of "The top questions asked at a YCombinator...
What startups need to know about press embargoes Joel Andren Pitching Pitch subject line: "Embargo opportunity!" It's an opportunity! — Farhad Manjoo (@fmanjoo) November 14, 2013 There are few things...
Open Rate Tracking Clarification Paul Denya Dev Google is changing the way Gmail downloads images that are embedded in emails. This has caused some concern for our users about whether our Open...
“Don’t ever call me” and Other PR Tips From Reporters Joel Andren Pitching 6 Comments PR people, please PLEASE PLEASE stop "calling to follow up on an email” PLEASE — Jordan Crook (@jordanrcrook) February 4, 2014...
Introducing PressFriendly Joel Andren Pitching In the past four months we have talked with over 200 founders about their interactions with public relations. Not a single one of them had a good...
Why writing a guest post is still a good idea Joel Andren Guest Posts You might be wondering if it's worth it to do a guest post. The answer is yes. There have been reasons to do a guest blog post since before black...
How Can PR Help Startups and Small Businesses Joel Andren Public Relations Should startups do PR? Early-stage startups tend to view public relations one of two ways. It's often seen as the customer acquisition savior or a...
Think like a reporter: 7 types of startup stories they want to write Joel Andren Pitching Holiday time. The PR pitches are even more trivial than usual. — MattRosoff (@MattRosoff) December 16, 2013 When you're...
How to pitch reporters via email Paul Denya Pitching Top reporters receive ~300 pitches/day via email. When your pitch is part of a group that large it's easy to skip if anything is bland or unclear....
