Who to Pitch at TechCrunch Paul Denya Pitching Figuring out who to pitch at TechCrunch is an excellent goal to have. It's much more effective to do a bit of research on an individual reporter than it is to send an email to every reporter at...
Why pay for performance PR is a bad idea Joel Andren Public Relations Startups sometimes request a pay for performance arrangement instead of our standard subscription fees. Startup PR agencies have even come out in recent years offering this payment model, giving startups this...
Using Prices Changes to Your PR Advantage – Lessons from Netflix Jeremy PR In April of 2014, Netflix made the daring but necessary choice to increase subscription fees for new members. A combination of stagnant membership numbers and the increasing cost of content production and...
