Should You Offer an Exclusive? Joel Andren Pitching, Public Relations Startups frequently ask us, "Should I offer so-and-so an exclusive?" While there's no right answer to this question, there are many things for you to consider when making your decision. Pros Exclusives save...
Crisis Communications 101 Joel Andren Pitching Crisis communications is something that most startups are spectacularly bad at. It does not need to be this way. Crisis communications is one of the most straight-forward PR programs to implement; it just...
