Crisis Communications 101

Crisis communications is something that most startups are spectacularly bad at. It does not need to be this way. Crisis communications is one of the most straight-forward PR programs to implement; it just...

Bring that beat back, Nisa!

One of the rules of hiring is to find someone smarter than you. There are no dictums, however, about whether that employee should have more rhythm than you. Alas, I have "beat deafness” so even if Nisa...

Welcome Boomer!

When Jeremy Baier was a tow-headed kid in a Wisconsin kindergarten he quickly acquired the nickname "Boomer" because his head-down, hard charging ways lead to lots of bruises. Twenty some-odd years later,...
PressFriendly PR for Startups

Introducing PressFriendly

In the past four months we have talked with over 200 founders about their interactions with public relations. Not a single one of them had a good experience with PR. "Overpriced" was the number one complaint...