Pitching

When we launched PressFriendly 20 months ago, we had a simple goal: to make PR easier for early stage startups. These startups were plagued with an almost unwinnable paradox, either try (often unsuccessfully)...

Startups frequently ask us, "Should I offer so-and-so an exclusive?" While there's no right answer to this question, there are many things for you to consider when making your decision. Pros Exclusives save...

Crisis communications is something that most startups are spectacularly bad at. It does not need to be this way. Crisis communications is one of the most straight-forward PR programs to implement; it just...

Christmas in June? It should be if you're looking to pitch ideas for holiday gift guides. Did you know that most print publications have their holiday gift guides set by the end of July? Now is the perfect...

A year ago (when PressFriendly was still in beta), the tech PR landscape was pretty much the same as it had been for a few years. You had your tech blogs, gadget sites, and startup lists. If you were launching...

This is a guest post from startup veteran and Ambi Climate CMO Martin Kessler. Ambi Climate is an internet of things of device that makes your window/wall air conditioner smart. We are currently running a...

Figuring out who to pitch at TechCrunch is an excellent goal to have. It's much more effective to do a bit of research on an individual reporter than it is to send an email to every reporter at...

Your first thought when you wake up is about your company. Your last thought before you fall asleep is about your company. This is what you eat, sleep and breathe. Conveying that passion to reporters is an...

Pitch subject line: "Embargo opportunity!" It's an opportunity! — Farhad Manjoo (@fmanjoo) November 14, 2013 There are few things more confusing for startups navigating a press launch than...

PR people, please PLEASE PLEASE stop "calling to follow up on an email” PLEASE — Jordan Crook (@jordanrcrook) February 4, 2014 One of the hard and fast rules of pitching reporters is...

In the past four months we have talked with over 200 founders about their interactions with public relations. Not a single one of them had a good experience with PR. "Overpriced" was the number one complaint...

Holiday time. The PR pitches are even more trivial than usual. — MattRosoff (@MattRosoff) December 16, 2013 When you're pitching reporters it's important to know what reporters are...

Top reporters receive ~300 pitches/day via email. When your pitch is part of a group that large it's easy to skip if anything is bland or unclear. The odds are against you, but taking some time to refine your...