Crisis Communications 101

Crisis communications is something that most startups are spectacularly bad at. It does not need to be this way. Crisis communications is one of the most straight-forward PR programs to implement; it just...

Who to Pitch at TechCrunch

Figuring out who to pitch at TechCrunch is an excellent goal to have. It's much more effective to do a bit of research on an individual reporter than it is to send an email to every reporter at...
PressFriendly PR for Startups

Introducing PressFriendly

In the past four months we have talked with over 200 founders about their interactions with public relations. Not a single one of them had a good experience with PR. "Overpriced" was the number one complaint...
article placeholder

How to pitch reporters via email

Top reporters receive ~300 pitches/day via email. When your pitch is part of a group that large it's easy to skip if anything is bland or unclear. The odds are against you, but taking some time to refine your...