What startups need to know about press embargoes Joel Andren Pitching Pitch subject line: “Embargo opportunity!” It’s an opportunity! — Farhad Manjoo (@fmanjoo) November 14, 2013 There are few things more confusing for startups navigating a press launch than the matter of embargoes. Startups should be spending their time focusing on shipping product and supporting current users, so we’re trying to simplify things and tell you the 4 things startups need to know about press embargoes. 1) Embargoes have a purpose Want to see a smart PR blitz? Check out the stories right now abt BuzzFeed. AdWeek & NYT get embargo stories. Then, press release goes out. — Josh Sternberg (@joshsternberg) January 3, 2013 2) Reporters don’t like embargoes Dear PR people, you do know how much our heart sinks when we see the word “embargo”, yes? — Felix Salmon (@felixsalmon) December 10, 2013 3) Embargoes are a fact of life If your pr team tells you not to pre-brief techcrunch because we ‘have a no-embargo policy’ you should fire them immediately. — Ryan Lawler (@ryanlawler) March 6, 2014 “Death to the embargo.” That was five and half years ago and the embargo is still here and probably isn’t going away anytime soon. But I’ve talked to dozens of startups who are still under the impression that embargoes are routinely broken by reporters. This simply is not the case. Embargoed news goes out every day and the only time you hear about it is when someone jumps the gun. Reporters can also benefit from embargoes, because they get to be briefed ahead of time and have more time to think about the story and ask follow-up questions. So if you want to do an embargo, there’s one golden rule that needs to be followed. 4) Embargoes should not be taken for granted Reminder to PR peeps: You emailing me something unsolicited “under embargo” does not mean I have accepted said embargo. That is all. — Chris O’Brien (@obrien) September 5, 2013 A lot of PR people don’t seem to understand how embargoes work; I have to agree to the embargo, you can’t imply it. — Mike Wehner (@MikeWehner) January 7, 2014 Embargoes are a fact of life. Follow a few simple rules and you can use them to your advantage. Leave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website Save my name, email, and website in this browser for the next time I comment.